In a retail environment it is better to be a PC Genius; or a PC Idiot?
Now it seems like there is an obvious answer here. You want to be the PC Genius that comes in where there is a problem. Tracks down the cause and applies the fix quickly and sends the customer home with their PC running beautifully and everyone is happy. There is a small problem with this. It will be more clear as we look further into the retail side of things.
Getting your PC fixed can be a complicated process. It involves quite a bit a investigation and a skill set that need a basic understanding of how a computer works and how both the hardware and software complement each other when accomplishing daily tasks. Seems pretty basic right? Unfortunately that is not the case. This kind of knowledge is usually gained by years of experience of troubleshooting systems or having formal training in the area of PC repair. It gets complicated pretty quick. The more that I learn about it the more that I think that it is a miracle that it works at all.
Retail stores want to give customers the all in one experience. So they set up PC repair shops in the store claiming that they can do it better, faster and cheaper than the specialty stores. We have already discussed that the knowledge to make these repairs is not the easiest to obtain So they have hired technicians that can connect remotely to do the work. For regular tuneups and most of the day to day work the techs have a piece of software that runs and auto tunes the PCs. This seems like a good idea. The techs run the software, people get their PCs tuned up and the associates in the store can go back to work with customers in the store. The truth is that not all PCs have the same problem. There is no cookie cutter PC fix. Take this for example:
A customer comes in with a PC that she claims to be slow. She says that there are a lot of pop ups when she opens Firefox. She also mentions that her teenage daughter was the last one to use it. So the techs immediately asses the situation as a virus and the customer spends over a hundred dollars to fix it for her. The techs set up the PC on the network and run the automated fix for a virus. She takes the PC home and notices that it is still slow. She brings it bask to complain that the PC was not cleaned correctly and wants it cleaned out because it did not work the last time. If the techs would have really taken the time to look through the system they would have noticed that there were a lot of programs installed the day before all having to do with free video editing.
So what actually happened? Her daughter wanted to edit some videos and downloaded a bunch of free editors to find one that she liked. She flew through the install menus and installed all of the toolbars and addons that came with the programs. This took up valuable resources that slowed down the PC.
Situations like this are driven by the inexperience of technicians in the retail field. In my "expert" training courses, I watched a video that stated that there are three things that can go wrong with a PC. Broken software, broken hardware or a virus. While quite a few problems can be summarized in one of these three categories the fixes are not as standard. The problem that it creates is that each area of repair has a standard way (or sale) to fix the problem. The prices seem to reflect the higher end fixes rather than the average of all of the fixes that the service would cover. As a tech that knows how to fix most of the problems on my own, I understand what the necessary steps would be to complete the service. It's hard for me to charge $130 for a service that I could take care of in under an hour.
So where is the problem? If I know how to fix it faster and better than the automated systems, I want to do so. After all, personal care is always better than an automated system.
Part of the beauty of off site PC repair is that I hand it off to the tech at the remote location and he does the rest. I can go back on the floor. Having perfectionist qualities and being well versed in PC repair makes that hard to stand by and let them do the work. I want to be a part of it because I am genuinely interested in the problems but more importantly, my name is on that repair. Customers are not going to say that the tech that I connected to was terrible. They will say that I was terrible. Even though I did none of the work. This is hardly fair. If I have my name on the work being done; I want to be the one to service the PC.
So what about the idiot? Is he better off because he does not aware of how grossly incompetent the remote technicians can be? It's possible...
Let's take a look at the background of the Service Desk Idiot. He probably understands how to open ad\remove programs, kill tasks in Task Manager and sell. The worst part, he probably sees no issue with the "expert" training that the store so kindly gave us to learn from. Service Desk Idiots are picked out from the other staff members due to their skill in selling, rather than their technical aptitude. They are taught to use buzz words, be confident in their store's ability to solve any issue regardless of how tough it is. Repairs are sold as packages. It's never "we'll get the issue solved" it's always "We'll solve all your issues, and make everything faster! Up to 30% faster!"
Once they sell you on the highest priced, best looking solution for more than half the cost of the laptop when you bought it new, they hook it up, walk away and get all sorts of congratulations from managers for giving that customer the best experience possible. Then they go back to selling printers that will barely last the ride home. With a service plan of course.
If the repair is successful, the customer leaves with a lighter wallet but at least the correct end result was accomplished. So what happens when it doesn't work?
First the technician with the most experience is called over to take a look at whatever went wrong in the automated process. In most scenarios, the automated process is run again. Maybe a chat with the tech on the other end might get started. He'll claim that the issues are not covered under the service purchased and that everything was done correctly. Depending on the tech, he might know how to clean out the last of the remaining errors, more likely he just figures out how to disable the warnings and calls it good. He calls you in, says that the issue was much tougher than he was expecting and tells you that he did everything in his power to fix it. Then he suggests that it is at the end of it's life, and tries to sell you a new one.
It's amazing how the program is designed to be barely competent. In the end, it is still about selling more new systems. *Sigh...*
What is the better route to take? Do you want to stay blissfully ignorant? Would constantly cleaning up after both your other staff members and online technicians be the better choice?
Neither. Both are horrible positions to take on. Idiots are just barely above lying to customers to sell more. Geniuses are constantly battling with themselves on whether or not to apply the easy fix and call it good to keep their customer happy. Idiots get their self worth from their managers praise, Geniuses really enjoy getting a smile back from the customers who know that both they and their system have been well taken care of.
A word to the wise. If you have a problem, please attempt to look into it yourself first. Everyone in technology had to start somewhere. It always amazes me how many college graduates are baffled when a program is no longer pinned to their taskbar. If you are stumped, seek the help of a real technician. Ask them to show you what happened. It will help you to lean how to avoid mistakes like that in the future. Who knows, you might even like it...
So where is the problem? If I know how to fix it faster and better than the automated systems, I want to do so. After all, personal care is always better than an automated system.
Part of the beauty of off site PC repair is that I hand it off to the tech at the remote location and he does the rest. I can go back on the floor. Having perfectionist qualities and being well versed in PC repair makes that hard to stand by and let them do the work. I want to be a part of it because I am genuinely interested in the problems but more importantly, my name is on that repair. Customers are not going to say that the tech that I connected to was terrible. They will say that I was terrible. Even though I did none of the work. This is hardly fair. If I have my name on the work being done; I want to be the one to service the PC.
So what about the idiot? Is he better off because he does not aware of how grossly incompetent the remote technicians can be? It's possible...
Let's take a look at the background of the Service Desk Idiot. He probably understands how to open ad\remove programs, kill tasks in Task Manager and sell. The worst part, he probably sees no issue with the "expert" training that the store so kindly gave us to learn from. Service Desk Idiots are picked out from the other staff members due to their skill in selling, rather than their technical aptitude. They are taught to use buzz words, be confident in their store's ability to solve any issue regardless of how tough it is. Repairs are sold as packages. It's never "we'll get the issue solved" it's always "We'll solve all your issues, and make everything faster! Up to 30% faster!"
Once they sell you on the highest priced, best looking solution for more than half the cost of the laptop when you bought it new, they hook it up, walk away and get all sorts of congratulations from managers for giving that customer the best experience possible. Then they go back to selling printers that will barely last the ride home. With a service plan of course.
If the repair is successful, the customer leaves with a lighter wallet but at least the correct end result was accomplished. So what happens when it doesn't work?
First the technician with the most experience is called over to take a look at whatever went wrong in the automated process. In most scenarios, the automated process is run again. Maybe a chat with the tech on the other end might get started. He'll claim that the issues are not covered under the service purchased and that everything was done correctly. Depending on the tech, he might know how to clean out the last of the remaining errors, more likely he just figures out how to disable the warnings and calls it good. He calls you in, says that the issue was much tougher than he was expecting and tells you that he did everything in his power to fix it. Then he suggests that it is at the end of it's life, and tries to sell you a new one.
It's amazing how the program is designed to be barely competent. In the end, it is still about selling more new systems. *Sigh...*
What is the better route to take? Do you want to stay blissfully ignorant? Would constantly cleaning up after both your other staff members and online technicians be the better choice?
Neither. Both are horrible positions to take on. Idiots are just barely above lying to customers to sell more. Geniuses are constantly battling with themselves on whether or not to apply the easy fix and call it good to keep their customer happy. Idiots get their self worth from their managers praise, Geniuses really enjoy getting a smile back from the customers who know that both they and their system have been well taken care of.
A word to the wise. If you have a problem, please attempt to look into it yourself first. Everyone in technology had to start somewhere. It always amazes me how many college graduates are baffled when a program is no longer pinned to their taskbar. If you are stumped, seek the help of a real technician. Ask them to show you what happened. It will help you to lean how to avoid mistakes like that in the future. Who knows, you might even like it...